B&CW – Monday (29/06), PT Honda Prospect Motor introduced a new model designed for Indonesian and Asian market, named Honda BRV. The name BRV stands for Bold Runabout Vehicle, it has seven seater, 1500cc engine and a high ground clearance, which is one of the favourite feature in Indonesia, thanks to it ruin road, and flood that often come in the moonsoon season.
So…where is the market position for this new RV model? Because there are three RV models on the road, CRV, HRV, and the new BRV. Jonfis Fandy, Marketing and After Sales Servis Director HPM said “BRV will be positioned sandwiched between Honda low MPV, Mobilio and its low SUV HR-V, in price ranged more than 150 million rupiahs but under HRV’s pricelist, 250 million rupiahs.
The BRV will be launched at Indonesia’s biggest AutoShow, the Gaikindo Indonesia International Auto Show (GIIAS) 2015 at Indonesia Convention Exhibition, Tangerang, Banten, August 20-30 2015.